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Users will soon have a fresh option that permits them to reduce the amount of AI-created media appearing in their feeds. This move comes as the company disclosed that it currently hosts more than 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the next few weeks before a full-scale launch. This shift comes amid a increase in content created by AI, fueled by emerging AI video creators.

The Broader AI Trend

Recent reports that nearly one in 10 of the fastest-growing content creators on another major platform only show content made by AI. A large amount of this material is classified as mass-produced AI material, a label for inferior, mass-produced content that is typically illogical or surreal.

Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, based on their own preferences,” commented a platform representative.

AI on the Platform

The service shared that there are now 1.3 billion videos on its service labeled as artificially created. In total, over 100 mn videos are submitted to the platform daily, making clips made by AI a limited percentage of its overall inventory.

Customizing Your Feed

Users will be in a position to decrease or raise the volume of artificial media they watch by opening the topic control setting in the app and choosing the AI content topic. Additional categories that can already be modified under the filter cover current affairs, clothing, beauty, and dance.

Content Labeling and Policies

TikTok’s rules mandate users to tag convincing artificially created content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any realistic AI video that is not labeled can be taken down under its community policies.

Furthermore, the app will henceforth apply an AI-generated watermark to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from attempting to circumvent the disclosure requirement.

Educational Initiatives

The platform is additionally establishing a two million dollar AI literacy fund for experts and institutions to produce learning resources about ethical AI use. This program will assist educational bodies specializing in teaching computer science.

Content Safety Approach

TikTok has defended its safety measures, amid controversy over plans to make redundant hundreds of review team members in the United Kingdom. The company is expected to eliminate 439 jobs in its user protection division in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.

A trust and safety lead stated that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most distressing content before it gets reviewed by people. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to reliance on its automated systems.

It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”